Helping You Turn Income Into Lasting Outcomes

I work with corporate professionals, business owners, self-employed individuals, and families who are ready to get organized, build a strategy, and move toward the future with confidence.

You have a vision for your life today and tomorrow. Let's build the road that gets you there.

A couple looking toward the future together
Cash Flow Strategy
Business Strategies
Retirement Strategies
Protection Strategies
From Rodney Fetaya

A Financial Strategy Built Around Your Life

We live in a fast-paced world. Between demanding careers, growing businesses, and the relentless pace of everyday life, it is easy to push financial priorities to the back burner. That is where I come in.

My goal is to relieve the complexity of financial decision-making so that the people I work with feel fully prepared, protected today, organized for tomorrow, and confident about the future they are building.

Based in Miami and working with clients in every state, I bring genuine care and personal attention to every client relationship.

Areas of Focus

What I Can Help You With

Cash Flow Strategy

Understand exactly where your money goes and build a system that aligns every dollar with your goals.

Explore

Business Strategies

From key person protection to exit and succession strategies, plan for both the opportunity and the unexpected.

Explore

Retirement Strategies

Build a retirement strategy that provides income, confidence, and the freedom to live on your own terms.

Explore

Protection Strategies

Protect your income, your family, and your business from life's uncertainties with the right coverage in place.

Explore
How It Works

What Working Together Actually Looks Like

A simple, four-step process designed around you, not around paperwork or products.

1. We Talk

We start with a simple conversation. I want to understand your life, your goals, and where you feel uncertain financially. No paperwork, no pressure, just a real discussion about what matters to you.

2. We Get Organized

Most people are surprised by what a clear financial picture reveals. We map out where your money comes from, where it goes, and what is working for you and what is not.

3. We Build a Strategy

Based on what we discover together, I put together a personalized strategy that addresses your specific situation. Nothing generic, nothing off the shelf.

4. We Stay the Course

Life changes and your strategy should too. I stay connected, check in regularly, and make sure your strategy always reflects where you are and where you are headed.

Sound like something you need? Let's start with Step 1.

Who I Help

Built for the People Who Build Things

Whether you lead a company, manage a team, or run your own show, your financial strategy should be as intentional as you are.

Corporate Professionals

Executives and managers building wealth alongside demanding careers, navigating benefits, income protection, and long-term strategy.

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Self-Employed

Independent professionals who traded stability for freedom and need real protection and retirement structure to match.

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Business Owners

Entrepreneurs navigating the intersection of personal and business finances, planning for growth, protection, and eventual transition.

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Families and Individuals

Individuals and families ready to protect what they have built and create a financial legacy worth passing on.

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Analyzing every part of your financial picture is fundamental in making sure no gaps are left behind.

Start with a simple conversation. No pressure, no jargon, just clarity on where you stand and where you want to go.

Home › About › Meet Rodney

Meet Rodney Fetaya

Financial Representative, NPC Financial, Miami, FL

Rodney Fetaya, Financial Representative, Miami FL

Financial Representative

NPC Financial

About Rodney

From Rego Park, Queens to the Heart of Miami

I grew up in Rego Park, Queens in New York City and earned my degree from SUNY Brockport before building a career path that led me, ultimately, to the work I was always meant to do. Helping people make sense of their finances and take meaningful action with them.

I have been based in Miami since 2012, and while Miami is home, I work with clients in every state. Whether we meet in person or virtually, the conversation and the commitment are exactly the same.

I believe that every income has a destination. My role is to help you find yours and build the road to get there.

I am proud to be affiliated with NPC Financial, a third generation firm founded in 1951 with 75 years of experience helping individuals, families, and businesses build lasting financial stability. That depth of expertise and commitment is behind every client relationship I bring to the table.

Miami, FL
SUNY Brockport Alumnus
Financial Representative, NPC Financial
Serving clients in all 50 states
Core Values

What I Stand For

Client-First, Always

Every recommendation is grounded in what is best for you. Your goals drive every conversation we have.

Complete Transparency

No hidden agendas and no confusing language. I explain everything clearly so you can make confident decisions.

Long-Term Relationship

This is not a transaction. It is an ongoing relationship built around your evolving life and goals.

Let's Start With a Conversation

No commitment required. Just an honest conversation about where you are and where you want to go.

Home › About › Mission Statement

Mission Statement

Our Purpose

Helping Every Client Become Better Educated, Prepared, and Organized

My mission is straightforward: to help the people I work with gain a full, honest understanding of their current financial picture and then build strategies to protect it, strengthen it, and direct it toward the outcomes that matter most to them.

I believe yearly reviews are crucial. Life changes. Careers evolve, families grow, businesses scale. Your financial strategy should always reflect where you actually are, not where you were two years ago. My role is to ensure no gaps are left behind.

Ultimately, this work is about more than money. It is about giving you the financial confidence to focus on what matters most, your family, your health, your work, and the life you are building day by day.

"Analyzing every part of your financial picture is fundamental in making sure no gaps are left behind."

The Commitment

  • Understand your complete financial picture before recommending anything
  • Communicate clearly, without jargon or pressure
  • Review and recalibrate as your life evolves
  • Be available when it matters, not just at scheduled reviews
Home › About › Who I Serve

Who I Serve

Financial strategies built around real people with real goals.

My Clients

People Who Are Serious About Their Financial Future

My clients share a common thread. They are driven, they are earning, and they are ready to be intentional about what happens next.

Corporate Professionals

Whether you are a rising manager or a senior executive, your compensation, benefits, and long-term wealth strategy deserve real attention, not just a checkbox at open enrollment.

Self-Employed Professionals

Consultants, freelancers, and independent professionals who traded stability for freedom and need protection and retirement structure to match their independence.

Business Owners

Entrepreneurs navigating the intersection of personal and business finances, planning for growth, protection, key person risk, and the eventual transition out.

Healthcare Professionals

Physicians, dentists, and healthcare executives with complex income structures and high exposure to disability risk who need specialized strategies to match.

Families Building Wealth

Families at every stage, from young professionals starting out to parents planning their children's future and protecting their own retirement.

H.E.N.R.Y.s

High Earners Not Rich Yet. High-income individuals who are ready to turn strong earnings into lasting financial stability and stop letting income slip through the cracks.

Sound Like You?

Let's have a conversation about what a personalized financial strategy could look like for your situation.

Home › Strategies › Cash Flow Strategy

Cash Flow Strategy

Clarity on where your money goes changes everything about where it can take you.

The Engine Behind Every Financial Strategy

Most financial conversations start with products. We start with cash flow because it is the engine that makes everything else possible. Understanding how money moves through your life is the single most important step toward real financial control.

A cash flow strategy is not a budget. It is a system, one that aligns your daily financial decisions with your long-term vision, so that every dollar has a purpose and nothing slips through the cracks.

Why Cash Flow Comes First

You can have a high income and still feel financially stuck. Without a clear, organized cash flow picture, even the highest earners can find themselves with very little to show for years of hard work. Clarity changes that. When you know exactly where your money is going, you can redirect it with intention.

How We Build Your System

  • Mapping your complete income and expense picture
  • Identifying leaks, inefficiencies, and missed opportunities
  • Building savings, protection, and retirement contributions into your cash flow
  • Creating a sustainable system for lifestyle, savings, and stability
  • Aligning short-term decisions with long-term strategy
  • Business and personal cash flow integration for owners

Where Does Your Money Actually Go?

You would be surprised what a clear cash flow picture reveals. Let's map it out together.

Also Explore

Build a Cash Flow System That Works for You

Stop wondering where your money goes. Start directing it with intention.

Home › Strategies › Business Strategies

Business Strategies

Your business is one of your greatest assets. Let's protect it and plan for what comes next.

Where Personal and Business Strategy Meet

Business owners face a unique financial challenge: personal and business finances are deeply intertwined. A strategic approach that addresses both is essential, not just for growth, but for protection, continuity, and eventual transition.

Whether you are building, scaling, or planning your exit, we design strategies that protect your business, your people, and your legacy.

Key Person Protection

What happens to your business if you or another key person are no longer able to work? Key person insurance provides the financial foundation your business needs to survive and recover from the unexpected loss of essential personnel.

Buy-Sell Strategies

A well-funded buy-sell agreement ensures that ownership transitions smoothly, whether triggered by death, disability, or a planned departure. Without it, the future of your business and your family's financial stability can both be at risk.

Business Strategies We Address

  • Key person life and disability insurance
  • Buy-sell agreement funding strategies
  • Business continuation and succession strategies
  • Owner and executive benefit packages
  • Separating personal and business financial risk
  • Exit and succession strategies aligned with personal goals

Is Your Business Protected?

What happens to your business and your family if something happens to you? Let's make sure there is a plan.

Also Explore

Let's Talk About Your Business Goals

From protection to exit strategies, we will build the strategy that fits where you are and where you are headed.

Home › Strategies › Retirement Strategies

Retirement Strategies

Build a strategy today so your future self has options and not obligations.

Planning for the Life You Want to Live

Retirement is not just a financial milestone. It is a lifestyle decision. The strategies you put in place today determine the choices you have tomorrow. Whether retirement is 5 years away or 30, now is the right time to be intentional.

We focus on building a retirement picture that is sustainable, organized, and aligned with how you actually want to live, not just a number in an account.

Retirement Accumulation Strategies

Through insurance-based accumulation solutions and retirement account optimization, we help structure a strategy that builds over time, with an eye toward both growth and income distribution when the time comes.

Protecting What You Build

A retirement strategy is not complete without addressing the risks that can derail it. Healthcare costs and unexpected life events are all part of the picture. We build protection into your retirement strategy from day one.

What We Plan For Together

  • Identifying your retirement income needs and lifestyle targets
  • Structuring employer benefits and retirement accounts
  • Insurance-based accumulation and income solutions
  • Social Security timing and optimization strategies
  • Healthcare cost planning
  • Legacy and income continuation for loved ones

Are You On Track?

Many people assume they are doing fine until they map it out. Let's build a clearer picture together.

Also Explore

Your Retirement Deserves a Real Strategy

Let's build it together, one intentional step at a time.

Home › Strategies › Protection Strategies

Protection Strategies

Your income is your most valuable asset. Let's make sure it is protected.

Building a Foundation That Holds

Protection strategies ensure the financial foundation you have worked to build does not crumble in the face of life's uncertainties. Illness, disability, or premature death can happen to anyone. This is not about fear. It is about confidence.

A well-designed protection strategy gives you and your family the ability to maintain your lifestyle, cover your obligations, and stay on course toward your goals even when the unexpected happens.

Life Insurance Strategies

Whether you need term coverage to protect your family during peak earning years or a permanent solution that builds long-term value, we design life insurance strategies around your specific needs and goals, not a one-size-fits-all product.

Disability Income Protection

Most people insure their home and their car. Very few protect the asset that makes everything else possible, which is their income. If you were unable to work for six months, a year, or longer, would your finances survive? Disability income protection is one of the most overlooked and important components of any sound financial strategy.

What We Address Together

  • Life insurance including term, whole, and permanent solutions
  • Disability income protection for individuals and business owners
  • Business protection including key person and buy-sell coverage
  • Reviewing and closing existing coverage gaps
  • Beneficiary coordination aligned with your overall strategy

Is Your Income Protected?

Most people do not know they have a gap until something goes wrong. Let's find out where yours are before it matters.

Also Explore

Let's Review Your Protection Strategy

A single conversation can reveal whether the people who depend on you are truly protected.

Home › Learning › Financial Tips

Financial Tips

Practical insights to help you make smarter financial decisions.

Insights

Ideas Worth Acting On

Straightforward, jargon-free insights on protection, cash flow, retirement, and business strategy.

Cash Flow

Your Paycheck Is Not Your Financial Strategy

Earning well is a great start, but income alone does not build stability. Without a system that directs where your money goes, even high earners can find themselves with very little to show for years of hard work. A cash flow strategy changes that.

Protection Strategies

The Risk Nobody Talks About

Most people insure their home and car without thinking twice. But very few protect the asset that makes all of it possible, which is their income. Disability and life insurance are not morbid conversations. They are responsible ones.

Retirement

Starting Early Matters More Than Starting Big

The most powerful force in any accumulation strategy is not the amount you save. It is how long that money has to work. Getting started consistently, even modestly, beats waiting until you can do it right.

Business Strategies

Your Business Needs Its Own Plan

Many business owners plan for growth but not for what happens if they cannot show up. Key person protection, buy-sell strategies, and succession strategy are not optional. They are essential parts of any responsible business strategy.

Corporate Strategy

Benefits Enrollment Is Not a Checkbox

Most corporate employees click through open enrollment without truly reviewing their options. Disability income, life insurance, and FSA elections are financial decisions that deserve real attention every single year.

Cash Flow

What Liquid Really Means

Understanding which assets are accessible when you need them and which are not helps you avoid costly decisions under pressure. Liquidity is a feature of a good strategy, not an accident.

Home › Learning › FAQ

Frequently Asked Questions

Your Questions, Answered

Let's Clear the Air

Who do you typically work with?
I work with corporate professionals, self-employed individuals, business owners, and families who are serious about their financial future. My clients share a common thread. They are earning well, they care about doing something intentional with their money, and they want a relationship with an experienced professional, not just a product.
What does a first meeting look like?
The first conversation is about getting to know you, your goals, your concerns, and where you feel financially uncertain. There is no pressure, no presentation, and no obligation. I want to understand your situation before I ever recommend anything. Come as you are.
Do I need to bring anything to our first meeting?
Nothing is required for a first conversation. If you would like to bring a recent pay stub, insurance summary, or benefits overview, that is great. But what matters most is that you come ready to talk about your goals, your concerns, and what financial stability looks like to you.
How are you compensated?
I do not charge for the planning process itself. When we decide together on a solution that makes sense for your situation, I am compensated by the provider of that solution. That said, the compensation I value most does not come from any provider. It comes from clients who trust me enough to introduce me to the people in their lives. That kind of referral tells me I have done my job well, and it gives the people they care about the same financial confidence they found working with me.
What areas do you serve?
I am based in Miami, FL and work with clients in all 50 states. Many meetings take place virtually, so geography is never a barrier for the right client relationship.
How often will we meet after my strategy is in place?
That depends on you. Some clients prefer a standing annual review while others like quarterly check-ins. Regardless of schedule, I am always available when something important comes up, whether that is a job change, a business event, or a major life transition. Your strategy should evolve as your life does.
I already have a financial professional. Should I still talk to you?
Absolutely. Multiple perspectives are healthy in any financial relationship. It is possible there are gaps in your current strategy worth exploring. I am happy to take a look and offer an honest assessment with no pressure to make any changes.

Still Have Questions?

The best answers are specific to your situation. Let's talk.

Home › Learning › Useful Links

Useful Links

Vetted resources and tools to support your financial journey.

Helpful Resources

Knowledge Is the First Step

Trusted external resources, from regulatory tools to government benefit portals.

Social Security Account

Access your earnings history and estimate your future Social Security benefits.

ssa.gov

IRS Resources

Official tax guidance, forms, and tools from the Internal Revenue Service.

irs.gov

Financial Tips

Practical insights on protection, cash flow, retirement, and business strategy, written to be understood.

Read Tips

FAQ

Answers to the questions clients ask most, from how the process works to what to expect at a first meeting.

View FAQ

Links to external sites are provided for your convenience in locating related information and services. Guardian, its subsidiaries, agents and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services and make no representation as to the completeness, suitability, or quality thereof.

Home › Contact

Schedule a Conversation

No pressure. No jargon. Just an honest conversation about your financial future.

Get In Touch
Let's Talk About Your Goals

Ready to Talk?

Pick a time that works for you and let's get a conversation on the calendar.

Prefer to reach out first? Send me a message below and I will follow up within one business day.

By submitting this form you agree to be contacted by Rodney Fetaya. This is not a securities inquiry. For investment-related questions, please call the office directly.

Contact Information

Ready When You Are

Most clients tell me our first conversation is the most useful 30 minutes they have spent on their finances in years.

Miami, FL
NPC Financial
rodney.fetaya@npcfinancial.com
917-554-5912
  • Relaxed, 30 to 45 minute conversation
  • A real conversation, not a presentation
  • Focused entirely on your goals
  • Straightforward guidance you can actually use